Client: MyHeritage DNA
Director: Jonathan Augustavo @ SKUNK
Editorial & GFX: Hooligan
My Role: Agency Senior Producer
Budget: under 125k not including talent

The Israeli personal DNA-sequencing, technology, and online genealogy platform MyHeritage enlisted us to create a brand campaign for their newly released DNA kit. We worked with the YouTube celebrity Prince Ea to do so.

Prince Ea wrote the scripts and edited the final project, which was released on his page as well as MyHeritage's. We shot the :60, :30, :15, and long form in Mexico City with Skunk.